世界人居

一、項(xiàng)目背景

綠色都市叢林,WAT上海首家實(shí)體店位于上海市靜安區(qū)巨鹿路758號(hào)的MORE THAN EAT(以下簡(jiǎn)稱(chēng)MTE)。巨富長(zhǎng)街已經(jīng)成為了上海最有活力的街區(qū)之一。2021年初,WAT團(tuán)隊(duì)選擇上海作為他們進(jìn)軍內(nèi)地的第一站,TOPOS DESIGN受邀為其設(shè)計(jì)上海首家實(shí)體店。WAT上海首店在白天以零售為主,夜晚則成為酒吧。WAT源自英文中驚呼“WHAT!”的諧音,象征打破調(diào)酒規(guī)律的新嘗試?！艾F(xiàn)實(shí)世界只有一個(gè),而想象力無(wú)窮?！盩OPOS DESIGN的設(shè)計(jì)觀與WAT不謀而合,這是最好的開(kāi)始。上海簡(jiǎn)遠(yuǎn)裝飾工程設(shè)計(jì)有限公司作為該項(xiàng)目的施工方,由于周邊環(huán)境都在營(yíng)業(yè),施工時(shí)間和條件都受到了很大的挑戰(zhàn),最后階段通宵了5個(gè)晚上才完成了該項(xiàng)目。

通過(guò)建造這樣的一個(gè)空間,我們希望讓每一個(gè)觀者放空身心,處在一個(gè)最放松的狀態(tài),希望看到的世界跟平常是不一樣的,可以看到這個(gè)世界有一種特殊的韻律。

In the summer of 2021, Topos Design Studio designed the WAT’s first cocktail composite concept store in Shanghai for this brand which is the international wine competition gold medalist, introducing a green urban jungle where people can drink anywhere and anytime to the magic city, Shanghai.

2021年初,WAT團(tuán)隊(duì)選擇上海作為他們進(jìn)軍內(nèi)地的第一站,TOPOS DESIGN受邀為其設(shè)計(jì)上海首家實(shí)體店。WAT源自英文中驚呼“WHAT!”的諧音,象征打破調(diào)酒規(guī)律的新嘗試。“現(xiàn)實(shí)世界只有一個(gè),而想象力無(wú)窮?！蔽覀兊脑O(shè)計(jì)觀與WAT不謀而合,這是最好的開(kāi)始。

In early 2021, the WAT team chose Shanghai as their first goal to enter the mainland market, and Topos Design was invited to design their first physical store in Shanghai. The WAT comes from its homophonic words “WHAT!” which symbolize the new attempt to break the rules of the mixed drink. “There is only one real world, but imagination is boundless.” Our design concept coincidences with WAT’s and this is just the best beginning of the story.

我們?cè)谠O(shè)計(jì)之初深度參與了首店的選址。在連續(xù)否定了幾處在傳統(tǒng)商業(yè)邏輯下的熱點(diǎn)地段后,我們最終選擇了位于上海市靜安區(qū)巨鹿路758號(hào)的MORE THAN EAT(以下簡(jiǎn)稱(chēng)MTE)。《外灘畫(huà)報(bào)》在2014年的專(zhuān)稿中提出了巨富長(zhǎng)街區(qū)的概念,巨富長(zhǎng)已經(jīng)成為了上海最有活力的街區(qū)之一。MTE是巨富長(zhǎng)曾經(jīng)的榮耀,一個(gè)匯聚了世界各地小食的集合餐飲空間,“餐飲+”的運(yùn)營(yíng)模式已經(jīng)成為了街區(qū)的獨(dú)特記憶。中國(guó)的城市更新瞬息萬(wàn)變,上海更不例外:巨富長(zhǎng)常在,而MTE日漸衰老,她需要新的內(nèi)容和事件。

We were deeply involved in the site selection of the first store at the beginning of the design process. After successively rejecting several hot spots under traditional business logic, we finally chose More Than Eat (hereinafter referred to as MTE) which is located at No. 758 Julu Road, Jing 'an District, Shanghai. The Bund magazine put forward the concept of Jufuchang Block in their 2014 feature, and now this block has become one of the most vibrant neighborhoods in Shanghai. At the same time, MTE was the former glory of the block. It is a catering space which gathers snacks from all over the world. What’s more, its operation mode of “catering +” has become the unique memory of this block. Due to the fast-changing urban renewal in China, although the Jufuchang Block still exists, MTE is aging and it is very important to introduce new content and events to it.

自TOPOS DESIGN成立以來(lái),我們每年都組織團(tuán)隊(duì)有計(jì)劃的去“逛街”。我們熱衷于通過(guò)步行和騎行來(lái)丈量和體驗(yàn)上海的大小街區(qū)。遵循文丘里在《向拉斯維加斯學(xué)習(xí)》中宣言的都市主義精神,我們要向上海,這座的偉大城市,學(xué)習(xí)。高樓大廈的間隙,是年輕建筑師的機(jī)會(huì)和挑戰(zhàn)。通過(guò)老建筑和新空間的敘事性再造,我們希望能以具有時(shí)代精神的設(shè)計(jì),優(yōu)雅的介入城市的時(shí)空肌理。

位于巨鹿路的WAT首店,我們將以極簡(jiǎn)的空間敘事,為極小的體量注入極大的活力。

Since the founding of Topos Design, we have organized teams to visit streets in a planned way every year. We are passionate about measuring and experiencing different sizes of neighborhoods of Shanghai through walking and cycling. In keeping with the spirit of urbanism proclaimed by Venturi in "Learning from Las Vegas," we need to learn from this great city, Shanghai. The gap between high-rise buildings is opportunities and challenges for young architects. Through the narrative reconstruction of old buildings and new Spaces, we hope to elegantly intervene in the space-time fabric of the city with the design which is full of the spirit of The Times.

Therefore, in the first WAT store located on Julu Road, we plan to use a minimalist spatial narrative to inject great vitality into the tiny volume.

這是一個(gè)開(kāi)放的方盒子,即是WAT的方盒子,也屬于MTE,乃至巨鹿路。

基地位于MTE東南角,雖然沿街,但沒(méi)有獨(dú)立的沿街出入口。嚴(yán)苛的邊界分割出了一個(gè)長(zhǎng)8米,寬5米,高4米,體積為160立方的長(zhǎng)方體空間。在這個(gè)小小的方盒子中,我們重新定義邊界、尺度和功能,用克制而具有分寸感的設(shè)計(jì)建造一片極具都市主義的綠色叢林。

The site is located at the southeast corner of MTE. Although it is along the street, there is no independent entrance along the street. The boundary of the site creates a rectangular space of 8 meters long, 5 meters wide, 4 meters high and 160 cubic meters in volume. In this small square box, we redefined boundaries, scale and function, and created a green jungle which is full of the spirit of urbanism with restrained but balanced design.

邊界,是用來(lái)打破的。我們?cè)诜胶凶拥乃膫€(gè)面采取了不同的開(kāi)洞策略。剝離裝飾,基地的建筑結(jié)構(gòu)由四根T字異形柱組成,是一個(gè)十字對(duì)稱(chēng)的空間結(jié)構(gòu)。首先,我們?cè)谀媳眱蓚?cè)設(shè)計(jì)了兩段精確至厘米的功能墻,精致的暗藏了各種制冷設(shè)備,強(qiáng)弱電面板與極限的儲(chǔ)藏空間。兩堵平行的功能墻圍合成東西互通的空心盒子,讓人流可以從MTE的內(nèi)外自由出入。北側(cè)沿內(nèi)街面,我們只留了一個(gè)吧臺(tái)內(nèi)區(qū)的小洞口,利用臥式冰箱增加操作面并展示商品的同時(shí),也成為與MTE內(nèi)街互動(dòng)的窗口。南側(cè)沿外街面,我們將原有的推拉窗改造成了折疊窗,模糊了室內(nèi)外空間的邊界感,對(duì)話(huà)城市街道;延伸的窗臺(tái)作為MTE的場(chǎng)地記憶,成為了一個(gè)可供室內(nèi)外共享的長(zhǎng)吧臺(tái)。

The boundary is made to be broken. We used different opening strategies on the four sides of the box. Stripped of decoration, the architectural structure of the site is composed of four T-shaped columns, which is a kind of the cross-symmetrical spatial structure. First of all, we designed two functional walls on the north and south sides, which are accurate to centimetres, with various refrigeration equipment, strong and weak electrical panels as well as extreme storage space concealed in a delicate way. Two parallel functional walls enclose a hollow box that connects the east and the west, allowing people to freely enter and leave MTE. On the north side, along the inner street, we only left a small opening in the inner area of the bar. Besides, horizontal refrigerator was used to increase the operating surface and display products, which also became a window to interact with visitors in the inner street of MTE. On the south side, along the street surface, we transformed the original sliding Windows into folding Windows, blurring the sense of boundary between indoor and outdoor space, and conversing with the city streets. The extended windowsill serves as MTE's memory of the site and becomes a long bar for indoor as well as outdoor space.

一切關(guān)于材料,照明與標(biāo)識(shí)的設(shè)計(jì),都是為了恰到好處的清晰。抽象的方盒子是觀念的,精心定制的叢林綠水磨石從頂?shù)貕Φ娜S覆蓋,溫潤(rùn)的質(zhì)感讓方盒子的氧氣感十足,成為綠色都市叢林的隱喻。雪花鍍鋅板的嵌入暗示開(kāi)洞的形式動(dòng)作,明確了洞口作為第二等級(jí)空間的存在。半圓柱體造型的定制亞克力燈箱,成序列的在每個(gè)洞口的上方出現(xiàn),用直白的標(biāo)識(shí)強(qiáng)化了洞口的功能性。WAT上海首店在白天以零售為主,夜晚則是酒吧。為了滿(mǎn)足不同的運(yùn)營(yíng)模式,我們?yōu)榭臻g配置了環(huán)繞聲的懸掛式音響,以及可調(diào)照度的照明系統(tǒng)。

Everything about the materials, lighting and signage was designed to be just right clear. Although the square box is abstract and conceptual, the cover of jungle green terrazzo gives the square box a warm and moist texture, making it full of oxygen and makes the box a metaphor for a green urban jungle. The insertion of the snowflake galvanized sheet suggests the design of the opening, confirming the existence of the hole as the second level of space. Semicylindrical custom-made acrylic light boxes appear in sequence above each opening and reinforce the functionality of the opening with straight signs. In addition, the first WAT store in Shanghai will be a retail store during the day and a bar at night. Therefore, in order to meet the different operating modes, we equipped the space with surround sound hanging sound system and the lighting system with adjustable illumination level.

“讓吧臺(tái)動(dòng)起來(lái)!”這源自WAT創(chuàng)始人Royal的奇妙靈感。如果形式(Form)看基本功,幻想(Fiction)就需要想象力了。拒絕正襟危坐,如何做到隨時(shí)隨地的飲酒,我們必須重新定義吧臺(tái)。5米的面寬,我們?nèi)涡缘牟贾昧艘粋€(gè)寬1.2米的中島吧臺(tái),內(nèi)置旋轉(zhuǎn)履帶,讓W(xué)AT不同口味的雞尾酒小方瓶以前所未有的方式出現(xiàn)在顧客眼前。立飲,是一種喝酒的姿態(tài),也是一種即刻的態(tài)度。高1.2米懸浮中島吧臺(tái)的外圈是30厘米寬的臺(tái)面,人們可以自在的倚靠,把玩空置的小方瓶,與友人談天說(shuō)地,以陌生人相視而笑。吧臺(tái)正上方懸掛一組LED顯像裝置,跑馬燈循環(huán)播放“SOOOO WAT”,成為品牌的視覺(jué)輸出的同時(shí),也為未來(lái)的內(nèi)容播放預(yù)設(shè)無(wú)限的可能性。

"Get the bar moving!” This was the curious inspiration of WAT founder Royal. If form depends on basic skills, fiction requires imagination. Refusing to sit up, and how to drink anywhere and anytime, we have to redefine the bar. With a width of 5 meters, we arbitrarily arranged a 1.2-meter wide island bar with built-in rotating caterpillar, allowing customers to see the different flavors of WAT cocktail bottles in an unprecedented way. Tasting while standing is a drinking gesture as well as an attitude. The 1.2 meter high floating central island bar is surrounded by a 30-centimeter-wide table, where people can lean on, play with empty small square bottles, chat with friends and smile at strangers. A group of LED display devices are suspended directly above the bar. The running lights play "SOOOO WAT" in a circular way, which becomes a kind of the visual output of the brand and presets infinite possibilities for future content.

WAT首店不僅僅是一家零售或酒吧,而更是一個(gè)年輕力和自由力的社交中心?！熬G色都市叢林,大人的飲料店,喝酒的游樂(lè)園”來(lái)自不同媒體和個(gè)體的描繪,不正是法國(guó)建筑師屈米在《曼哈頓手稿》里的宣言:“建筑不只是簡(jiǎn)單地關(guān)于空間和形式,也是關(guān)于事件、活動(dòng)和空間中發(fā)生的一切。

The WAT store in Shanghai is not just a retail or a bar, but a social center for youth and freedom. "The green urban jungle, a beverage shop for adults, an amusement park for drinking" is depicted by different media and individuals, which is exactly the declaration of French architect Tschumi in Manuscript of Manhattan: "Architecture is not simply about space and form, but also about events, activities and what happens in space.”

7月16日,WAT上海首店正式開(kāi)業(yè),我和團(tuán)隊(duì)歡聚在這個(gè)不足50平方的綠色叢林,舉杯暢飲?？粗啦煌Ｐ男D(zhuǎn)吧臺(tái),滿(mǎn)桌愈多的小方瓶與杯中流淌的冰塊與色彩;聽(tīng)著柔美的背景音樂(lè),眾人的歡聲笑語(yǔ)與巨鹿路的車(chē)水馬龍。熟悉的上海如此生動(dòng),對(duì)我而言,建筑學(xué)的意義是什么?不就是為了當(dāng)下這場(chǎng)流動(dòng)的盛宴! 

隨時(shí)隨地,喝酒去吧!

On July 16th, the first WAT store in Shanghai was officially opened. My team and I gathered together in this green jungle with less than 50 square meters to drink. Looking at the endless rotating bar, more and more cubes of ice and color flowing in the bottles and cups, listening to the soft background music, the laughter of the crowd and the sound of traffic from Julu Road, facing the familiar Shanghai becomes so vivid, I started thinking: what does architecture mean to me? Just the present flowing feast!

Anywhere, anytime, drinking!